July

Amsoil Dealers in Action

Dealer Relies on Training to Increase Sales at Retail Account

Dealers Rick and Pam Large of Mesa, Ariz. discovered the value of educating their customers about AMSOIL products after an incident with one of their retail accounts.

In October 2009, Rick registered Action Fast Lube as a retail account and put a case of AMSOIL motor oil on consignment to prove his trust in the AMSOIL name. Shop owner Jay Baccay installed AMSOIL in his personal vehicle and immediately sold one or two oil changes.

However, throughout the winter, Action Fast Lube did not sell any additional AMSOIL oil changes. When a customer approached Rick about purchasing an AMSOIL oil change, he sent her to the fast lube account. “The customer went to Action Fast Lube for the oil change and was told to put conventional oil in her vehicle,” Pam said. “The customer in turn called my husband and asked him to install AMSOIL in her vehicle.”

Initially, Rick was upset with Baccay, but then thought it may be a training issue. He contacted Baccay and set up a day to spend training him.

“That is when it all began,” Pam said. “Baccay was astonished by what he learned and by the performance of AMSOIL.”

Since the training day, Baccay has progressively ordered an increasing quantity of AMSOIL products every month. He is excited to learn as much as he can about AMSOIL products, and is taking the time to talk to his customers about the performance benefits. He also provides his customers with AMSOIL literature and even has a large AMSOIL banner hanging in his shop.

“Additionally, he has referred my husband to fellow business owners, who have in turn become retail accounts,” said Pam. “He just recently expressed the desire to learn how to order online, which gave my husband another training opportunity. In helping my husband with our business I have noticed people who don’t initially want AMSOIL products are not necessarily set in their ways. Many of them simply do not understand why it is essential to treat your engine with the best until they receive hands-on experience. This was truly a successful learning experience for my husband and me, one that we will remember and one that has become part of our standard operating procedure.”

Rick and Pam Large’s boat is outfitted with AMSOIL
products throughout.

Rick and Pam Large use only AMSOIL products in their own equipment. “Rick and I feel that Dealers should use AMSOIL products before teaching other people about them,” said Pam. This way they are a walking, talking testimony when they approach someone about AMSOIL products.

“We use AMSOIL products in everything that needs lubrication, including Saber Professional Synthetic 100:1 Pre-Mix 2-Cycle Oil in our weed wacker and chainsaw, XL 10W-40 in our lawn mower, AMSOIL marine products in our boat (Formula 4-Stroke® Marine 10W-40, Universal Synthetic Marine Gear Lube, P.i., Gasoline Stabilizer and Mothers waxes, polishes, cleaners and protectants). As a matter of fact, Rick and I spent 10 days on Lake Saguaro in April promoting AMSOIL marine products. We also use AGGRAND products on our lawn and garden and take ALTRUM vitamins.”