June

Amsoil President Al A.J. Amatuzio

I was going through some old AMSOIL literature the other day when I came across a brochure explaining the AMSOIL business opportunity. It was printed in 1981, yet every word of it applies as much today as it did then. The brochure asked what the readers would like to see in the future. A new car? A special vacation? A new home? Or just some extra money every month to save or invest? Did the prospect of owning a business, being their own boss and reaping the full rewards of their work and talents sound interesting? Did they want to control their own destiny? It promised that whatever their dreams and aspirations, AMSOIL could help turn them into reality and open the door to a brighter future. I’m sure this all is very familiar to most of you, because at some point in the past you took some of these things into consideration when you made the decision to become an AMSOIL Dealer. And I realize not everyone reading this became a Dealer for the same reasons. Some Dealers and Preferred Customers simply like the AMSOIL products enough and buy enough of them each year that it makes good economic sense to register as a Dealer.

But many of you sincerely wanted to own your own business to gain more financial independence, and your AMSOIL business has given you the opportunity to do that without requiring a large initial investment. In order to take full advantage of this opportunity, you should make a plan for success. Especially if you are a new Dealer just getting started. You should set goals for what you want to accomplish. Like the questions asked in the brochure, what would you like to see in your future? A little extra pocket money or a full time AMSOIL business or something in between? Your expectations are what determines your accomplishments in whatever you do in life, and it’s no different in this business.

It’s never too early or too late to make a plan for your business. Your plan might include setting goals for your personal sales. Start with a prospect list. People you know who would appreciate the quality and benefits of AMSOIL products. As you build a customer base, your satisfied customers will provide you with repeat business and introduce you to new customers. Set a goal for sponsoring, as well. It might include registering one personally sponsored Dealer a week or one Retail Account a month. Whatever your plan, making it and working it will get you started down the path to a successful AMSOIL business.

If your Sponsor or Direct Jobber holds meetings, by all means attend them. Discussing your mutual successes and failures with other Dealers is always helpful. If you can glean just one good idea from attending, it will be worth your time. When your business gets large enough, consider holding meetings of your own. It’s a way to maintain close communications with your Downline Dealers and help your newly sponsored Dealers get started on the right foot.

My message in the May issue of Action News touched on the subject of growing an AMSOIL business and was very well received. If you are serious about accomplishing your goals in this business, you should read it (or read it again). In this message, I tell how you can achieve the maximum earning potential from your AMSOIL business. The answer is through sponsoring.

Through sponsoring, you build upon and duplicate your personal successes. I stressed the importance of utilizing the Retail Sales Program to achieve rapid growth, and to register oil change businesses into the 7,500- Mile Oil Change Program. It’s a real money-maker! Since that message was published, I have heard many favorable comments about it from our Dealers. Now, when someone asks me the best way to get started in this business, I simply tell them they should read the May message and it will point the way. I will tell you the same thing.

This is a great time to be an AMSOIL Dealer. Unlike many other businesses, this AMSOIL business seems to resist the major downturns that accompany a struggling economy. I can tell you with all honesty that despite these troubled economic times and despite our installing a new super-computer system that has literally changed the way we do everything here at AMSOIL (except for manufacturing our products), our sales and sponsoring have continued to grow at an incredible pace. For that to happen, Dealers like you are enjoying success as well, because nothing good happens here at AMSOIL unless good things are happening in the field.

At AMSOIL, we will continue to reinvest in the future, improving our existing facilities and products while researching and adding new products. Our goal is to provide even more opportunity for your success in the future. We will also continue to promote the AMSOIL name through racing and advertising. As I stated in the May message, AMSOIL makes it possible, but you must make it happen. Sponsoring is key, and you are making it happen!