From the President’s Desk A.J. Amatuzio
I was looking over my mail the other day when I noticed a newsletter from Direct Jobbers David and Carol Bell. The back page of this newsletter was a reprint from a past issue of the Pipeline, the AMSOIL publication that preceded the Action News. It was a letter sent to me by Direct Jobbers Harold and Marcile Hartman. I had forgotten the details contained in this letter, but upon reading it again, I once again realized the positive effect AMSOIL has had on so many lives. Let me share a portion of Harold and Marcile’s letter with you here. It is worth repeating.
Dear Al,
Marcile and I were farming in Nebraska and in 1956 we lost our crops during a hail storm, so I took a correspondence course in electronics and upon completing it went to work for Boeing Aircraft in Wichita for a salary of $77.50 per week. In August of 1973 we became AMSOIL Dealers. The first month I used the products and was convinced they were top quality products. The next month I started working the business and reached my goal of over $100 profit. This really excited me and the next month we reached the level of Direct Dealer and have never been below that level since. By this time, Marcile saw the potential of the AMSOIL opportunity and she really became involved, too. We gave AMSOIL all we have for about 2-1/2 years, working almost every night selling, sponsoring, and holding meetings, often times out-of-town, getting home at 2 o’clock while still working full-time at Boeing.
By this time, our income from AMSOIL was more than double what I was making at Boeing. I had worked my way up to electronic tech. in engineering and was as high as I probably ever could go because of my lack of education, which was only a high school diploma. After we started our AMSOIL business, we bought some good motivational booksand tapes and would always listen to them going to and coming home from meetings. This really helped us with setting our goals and making decisions along the way and keeping us enthusiastic and in a positive frame of mind ALWAYS. With the encouragement from these tapes and books, we knew we were on our way to financial freedom and the kind of life that we both wanted to be in, helping other people get what they want out of life. We knew that if we helped enough other people get what they wanted through AMSOIL, our goals were guaranteed. This has always been our purpose; to help other people, and we have always found that it will come back one hundred-fold.
In 1976 I took a leave of absence to work AMSOIL full time and never returned to Boeing. Since our income from AMSOIL was a substantial amount, we were paying a considerable amount of income tax, so we started to invest in real estate for tax benefits. Again, I read some good books and got some good tapes on real estate, and we now own Hartman Properties, which consists of 40 pieces of property totaling in excess of 4 million dollars. Again, AMSOIL made this possible.
I have made several drastic changes in my life, going from the farm to Boeing, then from Boeing to full-time AMSOIL. A lot of people told me I was making a big mistake but there was never a doubt in my mind that I would reach my goal because I always knew where I was going and I had the faith and belief that with a positive attitude I would reach my goals. You have to believe in yourself before you can achieve anything. Dare to be different and above all, don’t listen to people who tell you that you can’t do it. It’s up to you, it’s your decision, not theirs.
We are very proud and thankful for having such a wonderful group of Dealers in our organization. We must give credit where credit is due to this group of Dealers, because none of this would have been possible without them. Our Dealers are like a family to us and we are proud and thankful for each and every one of them because without their help this story would not have been possible.
Last, but not least, is the AMSOIL company and all the staff, with such dedication and devotion that you don’t find in most companies anymore. AMSOIL has it all, and that’s because of you, Albert J. Amatuzio. You had a dream, a goal, and you wouldn’t listen to the negative people that said you couldn’t do it. So thank you from the bottom of our hearts. Because of you, we can now share our success story, too. There is much, much more that we could write on “How AMSOIL Has Changed Our Life,” but it would take months . . . In our book, AMSOIL is the Greatest!
Harold and Marcile
Even though this letter is dated, it is absolutely as pertinent today as when it was written. There are many similar stories that could be told. Regency Platinum Direct Jobbers Harold and Marcile Hartman operate a thriving AMSOIL business today and their photo appears on the recognition pages of Action News every month. And just for the record, in my book, it’s Harold and Marcile who are the greatest!
President and CEO, AMSOIL INC.

