One Step Ahead of the Rest-AMSOIL Is a Global Oil
In this age of industry globalization, it is not uncommon to find countries outsourcing projects and working together with other countries despite language and cultural differences. Today, German autos are being built in France, Japanese autos are being built in the United States and American autos are being assembled in Mexico and Canada. And it is not only the automotive industry that has reached this level of globalization. Computer technology, banking, agriculture and entertainment are all industries that have globalized in the face of the new “world economy.” It should come as no surprise then that lubricant and additive developers (synthetic, mineral-based and organic) are also on the verge of adopting global standardization policies to better serve the needs of the world market.
Why Make a Global Oil?
From a motor oil consumer’s perspective, an oil that can meet the requirements of multiple countries’ specifications is ultimately a superior product. As an added benefit, such global oils enable organizations that rate lubricants to eliminate many of the costly tests they currently use.
Many organizations must use several different tests to determine essentially the same specifications for different regions of the world. For example, soot contents are a key factor in several different types of valve train wear tests conducted on diesel oils. Each of these tests is necessary for the Global DHD-1 (Diesel Heavy Duty-1) certification even though they are essentially rating the same performance factors. Designing oils according to just the most severe of these requirements should decrease testing costs and at the same time provide every user with the best possible oil. Simply put, the best oils available meet the highest world standards.
Emissions standards are another area in which oil designers are beginning to think globally. The United States is on track with a plan to reduce emissions standards by the year 2006. Europe and Japan, both major automotive developers, are both planning similar emissions standards to take effect in the year 2005.
Developing oils that meet these standards is a timeand money-consuming process. But oils that perform at global standards can surpass even the strictest of these specifications and could save time and money involved in the testing process. Such oils combine the best of every feature and can benefit the consumers of every country.
Excellent Additives Make Excellent Oil
One of the most important features determining the quality of an oil is its additive package, and this is a key factor in developing a global oil. European oils and their additive packages are recognized by the industry as some of the best in the world. This is to be expected from the rigorous demands placed upon oils by European automotive designers and drivers.
European countries already enforce the world’s tightest emissions standards. Because of the high population density in cities such as London, Paris, Berlin and Rome, emissions and pollutants must be kept at a minimum. Therefore, European motor oils are designed to pollute less and last longer than motor oils used outside of Europe.
Europeans also demand more performance from their vehicle engineering. Unlike recent trends in American autos, the “bigger is better” philosophy has never really caught on in Europe and most likely never will. Cities in Europe were not designed to handle larger vehicles on their roadways, and this trend is reflected in the ways European autos are typically designed. Compact cars are better able to navigate European roadways. And designing smaller cars means designing smaller engines and engine compartments. All of this results in vehicles that need exceptional protection from heat and require excellent lubrication for precision clearances.
To meet the needs of such vehicles, European lubricant manufacturers select the most robust additive packages when designing their motor oils. Additive manufacturers put together additive packages based on such needs and regard the European motor oils as the best in the world.
Find Performance Close to Home
If the European motor oils offer such excellent protection, why are more drivers not using European lubricants in their vehicles? For many citizens outside of Europe, it is difficult to obtain such oils, and time and money must be spent locating a local retailer. This may not be an option for the motorist who wants the quality of the European motor oils, but cannot afford to wait to locate a local dealer or retail outlet.
But if these European oils can provide superior protection with added value, shouldn’t motorists be switching over to them? The truth is that many people are already using an oil that performs as well or better than European motor oils – AMSOIL Synthetic Motor Oil.
Because AMSOIL is sold through a network of independent Dealers, customers around the country can find a world class oil close to home. And to assist customers who wish to purchase AMSOIL products, a leads program has been established to connect Dealers and customers and customers can buy direct from the AMSOIL Retail Catalog.
European motorists know what AMSOIL has stated for years – extended drain intervals can contribute to the added value in synthetic oils. Motor oil and auto manufacturers in Europe have been recommending 20,000–30,000-kilometer (roughly 12,000–18,000-mile) oil changes for years. AMSOIL was ahead of this trend as well, suggesting 25,000-mile oil drains since the 1970s. But while extended drain intervals are not such a new concept in European countries, other areas of the world are only beginning to see the added value in extended drain intervals.
Although the initial price of AMSOIL motor oil may be higher than other oils, consumers get what they pay for. By increasing the service life of the oil in a vehicle, the amount spent on replacing that oil yearly is significantly reduced. We at AMSOIL have always wanted consumers to feel (as consumers in Europe do) that they should use AMSOIL products regardless of cost. Performance alone should be the justification. The tests conducted on AMSOIL motor oils are designed to illustrate this level of performance.
For example, AMSOIL was the first oil company in the United States to utilize the NOACK volatility test as a standard of performance excellence. The results of this test can be used to determine how much an oil will volatize, which leads to increased oil viscosity and oil consumption. This and other tests like it are consistently used to insure high quality AMSOIL lubricants.
AMSOIL Is a Global Oil
Recently, increased levels of understanding about the effectiveness of synthetics have sparked new interest in synthetic oils. Nearly every American motor oil manufacturer has now introduced a synthetic or synthetic blend oil to address this growing demand. However, not all of these oils can claim to be truly comparable with European motor oils.
AMSOIL motor oils have long been regarded by experts to be among the best in the world. This is because the proprietary synthetic base stock blends and high quality additives used in AMSOIL lubricants compare with those used in oils developed overseas.
The additives used in AMSOIL Synthetic Motor Oils are second to none. They are designed to offer the best possible engine protection and performance while still providing the added value of extended drain intervals. AMSOIL Synthetic Motor Oils can be counted on to provide exceptional protection from heat, wear and deposit-forming particles. And all of these features have been backed by the technological know-how and support of AMSOIL INC. for over 25 years. AMSOIL is the right choice for an oil that performs at the highest global standards.
