Introducing Amsoil Shock Therapy Oil and Supershift Racing Transmission Fluid
I just finished meeting with my son, Alan, and Mike Dormady, Director of Industrial Products, about a special Dealer training event being held here in May. My message for this month’s Action News was already written on another topic, but after learning the details of this outstanding opportunity for our Dealers, I decided to change it.
You may have noticed the announcement of our new AMSOIL University in the February issue of Action News. I was aware that this new training opportunity was in the planning stage, but when I was briefed about the details I was very impressed! I have never seen a more well-planned, comprehensive, or professional training opportunity offered by this company, and I sincerely mean that.
This training school covers a wide variety of specialized courses designed to enhance your sales ability, technical skills and product knowledge. It will be held at and in conjunction with Wisconsin Indianhead Technical College. AMSOIL Dealers and Staff will pretty much have the run of the school for the week we’re in session there. Some of the courses will actually be taught by WITC technical instructors.
I won’t go into a detailed list of all the courses available at AMSOIL University. Much of it is actually listed in this and last month’s Action News. Suffice it to say the curriculum will consist of a mix of technical training, mechanical training, sales and marketing training, financial training, and even classes on how to train your downline called “Train the Trainer.”
The school is structured to give you choices in which courses of study you wish to concentrate on. You may select twelve two-hour courses from a selection of about twenty-two choices during the four-day University. You will learn proven sales techniques for succeeding in the commercial and industrial markets, including AMSOIL product applications and performance benefits in a wide range of equipment. You will learn how to use the tools and resources AMSOIL makes available to maximize the potential of your AMSOIL business.
The cost for all this training is ridiculously low, just $392 per Dealer. But don’t let the low cost fool you. AMSOIL University will not be a low budget, halfhearted event. On the contrary, four-day courses like this can cost upwards of $2,000. At the very least, this training represents a $672 value. We have purposely kept the cost down to encourage your participation.
Mike Dormady and my son, Alan, have been instrumental in planning this new training event. Mike came to us from Georgia, where he worked for an industrial lubrication business. Having managed a division of the largest independent oil company in this country, he is very knowledgeable about the industrial and commercial lube markets.
Mike says that there is absolutely no reason why AMSOIL Dealers can’t compete one-to-one with any major oil company’s sales staff. All a Dealer needs is motivation and the right training. He points out that there has been considerable turnover in the major oil companies in recent years. There are many younger salespeople calling on customers who don’t have much training or experience.
The oil companies are attempting to provide adequate training for their sales staff, but the playing field is fairly even right now. That opens the market to ambitious AMSOIL Dealers. With proper training and a superior product line, our Dealers can and will compete successfully with anyone.
The fact is, there are a number of Dealers who are presently doing a good job building their businesses using the training and sales aids that are currently available. I know they will be the first to register for the AMSOIL University, because they have already seen the tremendous potential this business offers. They realize that knowledge is the key to success at anything we do, and they always take advantage of every opportunity to learn more about this business. That’s why they succeed.
So now you’ve heard the good news. Here’s the bad news. This AMSOIL University will be limited to just 200 registrants, and the school is already starting to fill up. We are confident that the school will sell out long before it starts in May. My first reaction to that news was to enlarge the registration, but I am told the logistics make that very difficult. Eventually we will roll out plans to make this training available on a larger scale.
If you want to take advantage of this tremendous training opportunity, register soon. All applications will be handled on a first come, first served basis so if you wait, you may just miss the boat!
